How do you engage 30,000+ employees worldwide in a groundbreaking sustainable product shift, ensuring they understand and embrace Lab-Grown Diamonds as part of Pandora’s future?

Closely together with the Pandora HR team in Copenhagen we developed a branded docuseries as a storytelling platform to educate, inspire, and onboard employees.

The series became the foundation for Pandora's internal communication, equipping employees with the knowledge and enthusiasm needed to champion the launch externally.