GRAPE A/S
Makreting campaign for learning course

The Challenge

Client

Grape A/S

Year

2023, Denmark

We were asked to put together a content package for performance marketing, organic communication, and brand building for an online e-learning course. This was a collaboration with the danish performance marketing agency Moonraker.

Results

Strategy workshop

Together with the client, we analysed the performance marketing strategy and the long-term brand strategy to ensure that the comprehensive content package we created would align with all business goals.

Videos package

To support performance marketing and social media efforts, DROBE produced 16 tailored videos built around a central hero video that introduced and positioned the brand. The hero video established the brand narrative, while the additional 15 videos were strategically designed to serve various formats and channels, including paid ads, organic posts, and reels.

Print-ads

An offline campaign was also integrated into the strategy, complemented by a package of six custom-designed paid ad creatives to ensure cohesive branding across both digital and physical channels.