In the crowded world of furniture design, the truly unique yet undervalued Danish designer wanted to find his unique place and gain a foothold in the growing assistive devices and social design markets without loosing neither personality nor quality.

Working closely with Anker Bak, we developed and launched the personal brand philosophy, 'Dignity Design.'

This unique conceptual framework highlighted Bak’s commitment to thoughtful, inclusive design, strategically positioning him as a global thought leader and influencer within both the furniture and social design sectors.